The numbers of ads on Facebook and Google need to be limited, and those clicking these should also be paid something.

Sir, Rana Foroohar, with respect to those services we supposedly receive free from Goggle, Facebook and similar for free, correctly writes “free is not free when you consider that we are not paying for these services in dollars, but in data, including everything from our credit card numbers to shopping records, to political choices and medical histories. How valuable is that personal data?” "Big tech makes vast gains at our expense", September 18

Indeed, more than 10 years ago I wrote you a letter in which I said: “Clearly a search engine should mostly be valued in terms of the services it offers to the searchers but in this case it is actually the searchers that become the searched and this leads to some very strange signalling effects”.

And since then I have been all over the web promoting among others the possibility that we should be able to get an intellectual property right over our own preferences, in order to have sometRhing to negotiate with… and then on how we could enter into agreements with ad-blockers that could help us exploit those IPRs.

But lately what has also come to concern me, is how our very limited attention span is being overexploited, leaving us too little time for reflection on our own realities.

Would it not be great if Google or Facebook, or any such similar social media service we get hooked on, and which has over a million members, could only send each member ten adds per day, and that these would receive 50% of any ad revenues collected as a result of having clicked on the ad?

Under no circumstances should we humans allow the marginal cost of bothering us to be zero.

I believe that could benefit all parties involved. Even Google, Facebook and alike would be less harassed by the besserwisser. Don’t you think so Sir?

@PerKurowski

Yahoo and Bing, if you want us to search with you, instead of with Google, make us an offer we can’t refuse.

Sir, Douglas Coupland writes: “people are perfectly free to use Yahoo or Bing yet they choose to stick with Google and then they get worried about Google having too much power – which is an unusual relationship dynamic, like an old married couple.” “WE ARE DATA-The future of machine intelligence” July 18.

Why should they change? Have Yahoo or Bing really made their case for them delivering better search results? Have we heard them sing: “I can search anything better than you… No, you can't…Yes, I can… No, you can't… Yes, I can! Yes, I can!”?

Google, Facebook, Twitter and many others, by gathering data about us, and using that data to deliver advertising to us, make money on us.

If Yahoo or Bing offered to share part of the revenues with us, and at the same time made clear what are the differences, if any, in the search results compared to Google, I guess many more of us would favor them with our questions. Make us an offer we can’t refuse!

@PerKurowski

If we get a copyright on our own personal data and preferences, then we have something to trade with.

Sir, I refer to Edward Luce’s “Big Data’s infinite harvest” May 25.

In it Luce asks “Should we charge Big Data for our personal data?” And my answer to that has for quite some time been, even to FT, that we should at least get a copyright on our own personal data, so as to have something to trade with.

I recently bought a Tuxedo shirt on the web, and since then I have been receiving many offers on Tuxedo shirts on the social media where I socialize. It crowds my computer and, in doing so, it definitely affects negatively my possibilities of going on with the rest of my own virtual life, as well as intruding on other ads trying to reach my immense purchasing power :-)

And so I believe that if all these content providers had to share some of the ad revenue they got from targeting me, with me, the owner of my own preferences, then we could put some order in the house, an order that could even benefit our Big Brothers. Frankly, I think that any advertiser would love this idea, as that would guarantee that the ad recipient looks more favorable, or even looks, at his ad… of course current advertisers would initially not like it too much… until they understand that would benefit them too.

Now on the issue of information and searches, there I might be a little bit more radical. Because there I would request that at least 50 percent of all search results provided by Google should be provided on a totally pro-bono basis. That is because it is much too important for us to know what the poorer outliers might be thinking, and because we cannot afford our information needs to be satisfied solely by information lobbyist.

But clearly all this is just in its initial stages and developing.

@PerKurowski

Do I own a copyright of myself? If so, should I not get a cut of what’s paid when advertising is tailored to me?

Sir, I refer to your editorial on the upcoming law in Spain that indicates that “all online news aggregators will be required to pay Spanish publishers a fee for contents that they link to”, “Spain’s flawed challenge to the mighty Goggle” December 12.

I mostly agree with what you write, but I do have some question on other two related issues:

First, if online news aggregators have to pay, why do not newspapers also have to do that, for instance when they review a book… and when that review can even lead to the book not being read, much less bought?

Second, cannot it be said that I own a copyright of myself? If so, why should I not get a cut of what’s paid to Google for someone to be able to tailor his advertising to me? And also, when somebody searches me, should not Goggle collect a fee and split it 50-50 with me?

PS. By the way, if all advertising I receive is tailored to me, does that not go against my human right to be able to become someone different… perhaps even someone better… or as a minimum at least someone with a better taste?

PS. Should not Google and other public private eyes also search our permission before searching us for other to us unknown parties?

The search engines should scramble and shuffle their algorithms so as to guarantee diversity of results

Sir Marissa Mayer is absolutely correct in that we should “not neutralize the web’s endless search” July 15, because that could mean doing to knowledge, what regulators did to finance when they imposed on the banks the credit risk information oligopoly of the credit rating agencies.

But since Mayer represents a company which we have the right to at least suspect for wanting to sometimes go even further and create a monopoly, we should require more search diversity within every single search engine. The web should open our minds to an endless world of possibilities, and not close it by providing us some findings predetermined by others.

One alternative would be to list hundreds of search criteria, in a much expanded sort of “advanced search option” and then let the individual searcher decide how he wants to look for what he is after. (The one I personally most miss is the one that allows me to find hits between two dates.)

If the individual search option is not used then the search engines should be forced to shuffle and scramble their algorithms, so as to guarantee that no two searches provide exactly the same results, unless of course there are only a very limited number of results.