Those willing to cut a deal with the real owners of limited attention spans for ads, will come out ahead.

Sir, I refer to Jeevan Vasagar and Robert Cookson’s report “Axel Springer winning fight against ad-blockers” November 4,

And on Axel Springer’s website I found that: “Axel Springer finds the business model of ad-blocker services to be unlawful. This applies to both the blocking of advertising on publishing websites as well as to the ’whitelisting’ service, which publishers can pay for to free themselves of the advertising block, which is an extortionate approach according to Axel Springer.”

And I was left wondering… why is it unlawful to block the way into my limited attention span and not to enter into it?

So now, if we want to have access to BILD we have to accept the ads, or subscribe to it paying 2.99 Euros per month. Hold it there; is not my limited attention span worth anything?

I have figured out that I have about room for 64 30-second ads per week which makes about 256 per month. And I have decided that my using up that limited attention span should be worth about 1 Euro for any 30-second ad to me; on which I would accept to pay a 30 percent commission for managing my preferences.

And so now my calculations are: First is access to BILD worth 3 Euros per month to me, and, if so, should I pay BILD in cash, or with 3 30-seconds attention spans?

But what if BILD cheats and wants to pump more pieces of attention spans out of me?

And so here’s my proposal. BILD if you have an article I am interested in, and I read it, then I will look, with interest, at any 30 second ad you send me. And, if you sell that to a client who is sufficiently interested in me to pay me 1 Euro, you can keep 30 percent of it, in order to split it any which way you want between yourself and the writer of that article.

And then of course I am going to rank how well BILD is my interests and my need of intellectual diversity.

Current business model are based on the assumptions that we the recipients of ads have unlimited attention span and that is simply not true… you should look at my inbox even after the span filter has done its job.

I foresee throat-cutting competition for attention spans for ads, and those cutting a deal with the owners of it will come out ahead.

And if the BILDs of the world do not want to make that kind of deal with us ad viewers, I am sure many ad-blockers– duly authorized by us – would love to do so.

And Sir, any good results BILD is reporting now, are as pyrrhic as can be.

@PerKurowski ©

The most forceful adblocker is the limited attention span available… and here is an offer on how you can access mine

Sir, Matthew Garrahan, Hannah Kuchler and Robert Cookson write “the latest adblocking software, and programs already available on PCs and laptops, could have ruinous implications for the companies that rely on digital advertising, such as online publishers” “Adblocking threat to marketing industry grows” October 6.

I am perfectly fine with any advertiser who simply tags on a Twitter, Google or Facebook and gets paid for it even if I were bothered is put out of business. We need smart adblocking on our telephone lines too.

But the fact is that the biggest adblocker of them all, is time. There is just so many hours and minutes available per day. And so the whole adblocking technology, instead of being considered a threat, should be good news for the ad industry, since it will permit to separate the good from the bad.

And, since we on the receiving end are in fact the most important participants in all this, let me take this opportunity to once again remind the industry of my offer:

Anyone who following my personal copyrighted preferences feels he has a very special message to me, could begin by paying me a token of good faith, for instance 1US$. If so, I guarantee him the access to my fully devoted attention span, during 30 seconds. For your information my adblocker will be receiving a percentage to be agreed upon of my revenues, and so that it also has an interest in maximizing these.

This is going to be fun.

PS. I just went out to my mailbox. I will need an adblocker there too. My ordinary mail does not fit any longer.

@PerKurowski © J

I want a net 40 percent of the revenues generated by ads on the web in which I am the target. Who can help me?

Sir, I refer to Robert Cookson’s “Web publishers in arms race with adblockers” March 30.

Clearly picking up information about what we are up to on the Internet, and screening us for what we might like, in order to reach us for with some advertising, is big big business. And stopping that from happening seems also to be big big businesses… and now we read that sometimes those two big big interests even collude to get the most out of us.

But what about us, the targets? Is there no way we can participate in those revenues? Anyone who figures that out could have a very interesting business model in his hands.

For instance: “I want to prohibit any ad blocker to block any ad in which I am the target and in which I do not get a share of the ad-revenues… let’s say 50 percent”. Who can help me with that? I am willing to pay 20 percent out of my revenues for that service… in order to retain a quite modest 40% of my value as a target.

PS. Sir, between us, to block any ads targeted at me, without my explicit authorization, sounds like something quite criminal to me.

@PerKurowski