In search of answers on search engines
Sir, the discussion around Google issues as in Denise Kingsmill’s “Google’s market power warrants an inquiry” June 13 and Maija Palmer’s FT front page report that same date with respect to the “European fight over storage of personal data” naturally befuddles many of us.
Clearly a search engine should mostly be valued in terms of the services it offers to the searchers but in this case it is actually the searchers that become the searched and this leads to some very strange signalling effects. In fact I would not mind if Google was allotted, by the system, to perform a maximum of free searches, let us say 20 per cent of all the searches on the web during the last 24 hours, and thereafter, in order for a Google search to be allowed, a searcher would have to demonstrate Google’s search worth, by being willing to pay a substantial amount to Google for their service.
Also, with respect to privacy issues, we suddenly read about a possible compromise that would have Google cookies expire after only 18 months instead of 30 years, as if privacy had anything to do with time. On the contrary, if privacy was indeed the case, then one would perhaps be able argue that it is only after 30 years that Google could be allowed to use any personal data.
Clearly a search engine should mostly be valued in terms of the services it offers to the searchers but in this case it is actually the searchers that become the searched and this leads to some very strange signalling effects. In fact I would not mind if Google was allotted, by the system, to perform a maximum of free searches, let us say 20 per cent of all the searches on the web during the last 24 hours, and thereafter, in order for a Google search to be allowed, a searcher would have to demonstrate Google’s search worth, by being willing to pay a substantial amount to Google for their service.
Also, with respect to privacy issues, we suddenly read about a possible compromise that would have Google cookies expire after only 18 months instead of 30 years, as if privacy had anything to do with time. On the contrary, if privacy was indeed the case, then one would perhaps be able argue that it is only after 30 years that Google could be allowed to use any personal data.
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