Please, pick the cherries!

Sir, Andrew Jack reports that “World Bank agency seeks to create African health funds” April 30, and that one concern about one of its agencies, the International Finance Corporation, launching an equity fund is to “ensure that for-profit healthcare services supported by the debt and equity funds in Africa do not simply back businesses that “cherry pick” richer patients but instead reach the poorest in rural areas in the lower income countries that suffer the most.”

Clearly we should try to find the ways to bridge the horrible needs of the poor in Africa, but while doing so let us not ignore that “cherry picking” is exactly one or perhaps the most important tool for achieving sustainable economic development. If the world had used more its development funds to help Africa to persistently service the health needs of their sweetest cherries, instead of having these go to Paris or London for their health treatments, then perhaps we would have allowed many more sherry seeds germinate into cherry trees and there would be more cherries in Africa.

It is amazing how sometimes development agencies are hindered from using what has proven to be good development tools in developed countries.

Brands are brands and that’s the way it is!

Sir, of course brands are useful when they motivate you to keep the name of the Financial Times in good standing, and me to do the same with my name. Having said that I feel you might have gone a bit overboard when in “Red Hot Brands” you defend so strongly the utilitarian value of brands, and I suspect it has to do with you feeling a bit uncomfortable with some of the questions those anti-capitalists that you refer to make, some of which are indeed quite difficult to answer. Forget it, there is no reason to be ashamed, brands are brands and just another fact-of-life that results from our human desire to identify and be identified. The next time some anti-capitalist nags you about brands just ask him about his Che.

And so, having hopefully cleared the ideological hurdle, let us now discuss objectively one of the main consequences of brands, which is that they frequently create quasi-monopolies that among other allows for wider profit margins. For instance one of the (mostly ignored) reasons for the declining shares of labour income in gross domestic products is most probably the growing importance of brands, plus of course all other type of intellectual property rights. And, so what can we do about it? I haven’t the faintest. I guess you could speculate on some progressive tax on brands depending on their market penetration but most probably, when in so much doubt, the best we could do, is to do nothing at all, letting the market to take care of that, as it sometimes seems to be doing through the pirating of brands... offering generic Louis Vuittons.