Caring more about us, the targets, would go a long way to improve advertising efficiency on the web, and reduce fraud.

Sir, John Gapper describes some tip of icebergs in the word of online advertising “Regulators are failing to block fraudulent ads”, February 3.

But I also assume that those paying for the ads do not pay, or stop the advertising, if the ads fail to translate into profits.

We, the targets, we used to be hit with some few advertising bullets while reading a paper, looking at TV or listening to radio… now, on the web, more and more we are hit with thousand of ad pellets, which give very little consideration to the physical limits of our attention span. If the computer has a malware that keeps it reading ads while I sleep I don’t care… but when I sit there and try to use the web for its original purposes the ads are really getting into my way and into my nerves.

What could be done about it? I have suggested the advertisers, with the help of ad-blockers, take contact directly with us the targets. I am sure we could work something out. I my case I have offered to hire out my very scarce attention span for 30 seconds against the low price of US$ 1… initially!

@PerKurowski ©