October 06, 2015

The most forceful adblocker is the limited attention span available… and here is an offer on how you can access mine

Sir, Matthew Garrahan, Hannah Kuchler and Robert Cookson write “the latest adblocking software, and programs already available on PCs and laptops, could have ruinous implications for the companies that rely on digital advertising, such as online publishers” “Adblocking threat to marketing industry grows” October 6.

I am perfectly fine with any advertiser who simply tags on a Twitter, Google or Facebook and gets paid for it even if I were bothered is put out of business. We need smart adblocking on our telephone lines too.

But the fact is that the biggest adblocker of them all, is time. There is just so many hours and minutes available per day. And so the whole adblocking technology, instead of being considered a threat, should be good news for the ad industry, since it will permit to separate the good from the bad.

And, since we on the receiving end are in fact the most important participants in all this, let me take this opportunity to once again remind the industry of my offer:

Anyone who following my personal copyrighted preferences feels he has a very special message to me, could begin by paying me a token of good faith, for instance 1US$. If so, I guarantee him the access to my fully devoted attention span, during 30 seconds. For your information my adblocker will be receiving a percentage to be agreed upon of my revenues, and so that it also has an interest in maximizing these.

PS. I just went out to my mailbox. I will need an adblocker there too. My ordinary mail does not fit any longer.

@PerKurowski © J