The sale of healthcare should follow stricter standards than the sale of timeshares
I am a foreigner and no expert in the area of health assistance in the US (probably thankfully) but, from the little I have seen the number of uninsured is large, but so are also the costs they are charged.
Whatever you do there should be no place for timeshare selling procedures in healthcare and there should be a rule that clearly states that you are not allowed to charge someone without coverage, more for medicine or any health service than what you would charge a covered patient.
By the way, and before you lose all sense of social solidarity, please develop an insurance that covers any additional costs because of what could be discovered in your DNA when gene tested.