April 04, 2015

They pay just 0.0025 to 0.02 cents of a dollar per advert to reach me online? No way! I am worth much more!

Sir, I refer to Tim Harford’s “Online ads: log in, tune out, turn off” April 4. It contains some very enlightening data for someone not in the business of targeting ads but only being a target of ads. Harford mentions that the rate for cheap advert may be as low 25 cents of a dollar per 1000 views, while good adverts may pay the publisher 2 dollars per 1000 view.

So that means that someone reaching me with a cheap advert pays for that 1/40th of a cent of a dollar while someone reaching me with a good advert pays 1/5th of a cent of a dollar. What a shocker, I thought getting my attention span was worth more than that. De facto I am a Mechanical Turk working at the receiving end. Not only do I perceive any income for that, zero salary, but, to add insult to injury, they are valuing the access to my attention span at ridiculous low rates.

It is clear that I urgently need someone to develop an App that will only allow ads that produces me an income of X dollars per hour of my attention span to reach me. The provider of that service, in charge of collecting my earnings, would have to work on a commission basis, so that I can be sure we are both targeting the same end results.

Since now and again I would wish to see a little of what is available in the cheap advert markets, occasionally I authorize allotting some of my valuable attention span, on a pro-bono basis.

PS. That X dollars per hour of my attention span will fluctuate according to market conditions.