The “who gets tagged last by an ad” game

Sir, Matthew Garrahan gives a lovely description on how 5-Hour energy advertising has captured the imagination of his five year old son… but also how the possibilities of advertising seem to diminish with current technological advances, “A five-year old Don Draper speaks”, August 30. 

Mr. Garrahan might hope for that, but, in just few years, he will be able to play "who gets tag last by an ad" with his son. That game consists in each one of the players sending out simultaneously an email commenting to a friend about an esoteric product of his choice… and, as the name indicates, the one whose inbox is last to get tagged by an ad offering the mentioned product, wins. 

For your info, among true professionals, this game is played with all anti-spam-filters off.